#Hashtag Noida
A-242, Block A, Sector 43, Noida, Uttar Pradesh 201301, India
#Hashtag rests on the fifth floor of DLF Mall of India, Sector 18, Noida—a pin on the city’s nightlife map that glows neon precisely at 8 p.m. every evening.
Designed like the inside of a social-media feed come alive, the interior glitches between futuristic and retro: exposed brick walls overlaid with hashtags that shimmer in AR when guests scan a QR code at the door; floor-to-ceiling LED cages bounce pastel gradients across the ceiling; and a gigantic 22-foot infinity screen behind the DJ console streams live Instagram stories, tagging each selfie back to the club’s official handle before it dissolves into artful static. Seating is tiered: gold-rimmed roundtables hug the bar, while elevated, velvet-lined booths—complete with USB-C chargers—hover over the main dance floor like private operating pods.
Music policy is a dialogue between global cities and Delhi-NCR’s own sub-cultures. Weeknights begin with laid-back indie-pop sets and lo-fi hip-hop curated by pan-Asian collectives; weekends escalate into bass-heavy trap, grime, and drifting synthwave, driven by residents DJ Karma and Miss Raa who share the booth with frequent guests such as Anish Sood and Delhi Sultanate. Every fourth Friday the club converts its side lounge into “#Underground,” a circle-shaped room spinning strictly house & techno on a custom Ojas Audio wall of sound.
Food and drinks follow the same “post, sip, tag” philosophy. Signature cocktails arrive in mini-VHS cases; their LED-embedded coasters glow the exact Pantone of the drink—try the #NoFilter (gin, clarifed jamun, yuzu foam) or the viral #ReelDrama (butter-washed bourbon topped with edible gold film reels). A pan-Asian small-plate menu runs from truffle gyoza and pork-belly bao to charcoal-butter chicken sliders; everything is plated on slates designed with matte black backgrounds for the perfect low-light snap.
Tickets are tiered: free entry before 9 p.m. with mandatory table reservation on weekends; post that, cover starts at ₹1,200 for women and ₹2,000 for men, fully redeemable on food & beverage. Wednesday “Ladies Lock-In” offers unlimited sparkling cocktails for women until midnight, while industry Sundays discount drinks for hospitality workers to 50% off. An elevator from the mall’s P3 parking opens directly into the reception foyer where velvet ropes glow; Metro riders can descend from the Sector 18 station for a 7-minute walk through the glowing façade of the Mall of India—a journey that itself feels like swiping onto the next story.
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- Published: July 30, 2025
